Business Startup Training, Mentoring and Coaching

Who are these small business services for?

Whether you want to be a business owner or be more valuable as an employee these courses will give you direct insight into how successful and professional business owners operate. These services are for people who:

  • small business marketing, sales, operations, finance and startup coursesWant to start their own business?
  • Want to buy and run an existing business
  • Are already in business and want to change, develop or grow aspects of their businesses
  • Want to explore a new way to market their business
  • Are having problems in their business and need training or personal help

Our Small Business services use the structure of originally delivered by our founder, Maggie Richardson, and is combined with coaching, mentoring and real world interviews with successful business owners and small business experts.

A. Business StartUp Strategy Training Course

Start a business training coursesDelve into ideas, possibilities, new products and markets and new approaches to existing problems or difficult areas in an existing business. We go through the research stages to best understand where these new ideas fit in the market and we explore fundamental risks and business structures and how to manage them. You’ll also explore basic pricing and break even scenarios and explore an introduction to marketing and how this fits in with product selection and development.

This service includes a strategy spreadsheet that you can use to set up goals and measure your success.

Learn more about the StartUp Strategy and Training


StartUp Academy Cloud
Training Courses

EZL003-StartUp-Academy Xero, WordPress, Facebook and Google Training CoursesWhether you want to be a business owner or a business manager you will find the training you need all in one place. Our business courses have been designed by successful Australian business owners to provide you with a total solution for building a successful business from scratch or becoming a qualified business manager. Features of our online training courses are:

  1. can start when you are ready,
  2. don’t need to fit into our schedule, but can study in your own hours and
  3. can take as long as you need to go through the material (within 12 months), and
  4. can go over it again and again if you need to

Read more about what’s included in the business startup courses


B. Marketing Strategy and Training

Small business online and offline marketing training coursesOnce a product or service is decided on its part of the marketing process to more clearly define what this product/service is, it’s features and benefits as well as information about competitors. You’ll learn about market targeting and choosing the message and call to action in both online and offline marketing mediums. Pricing comes into this area because product defining can help you better understand the cost base and therefore the required retail (or wholesale) pricing.

You’ll look at the difference between value based pricing and charging an hourly rate (ideal for businesses involving professional services).

Learn more about the Marketing Strategy and Training


D. Operations Strategy and Training

small business operations training courses- croppedOnce you have clearly defined a product/service, designed the marketing and are making sales you’ll need to manage the processes by which your sales are delivered, customers supported, products ordered and all of the tasks that result in the customer receiving what they ordered. This area includes hiring the right people and managing those people so they understand the importance of their role. Your operations management enables you to automate and systemise the business so that anyone can come in and with a professional job induction perform the work and get up to speed quickly.

Good operational management enables your team members refer to a written document, policies and templates to understand how to resolve issues and successfully deliver great quality customer service.

Learn more about the Operations Strategy and Training


C. Sales Strategy and Training

selling, sales funnels and networking training coursesThere is a common saying that “nothing ever happens until someone sells” something and in these courses we’ll explore how people sell things whether they know it or not. For those who want to understand the process behind successful selling you’ll understand what to look out for and how you can sell by just helping people get what they need. We also explore subtle ways of selling like upselling and packaging.

We explore the difference between marketing and sales and how the line between the two is becoming blurred as potential customers have infinite online resources to learn about you and your products before even making contact. Finally we explore the sales funnel and using it to create forecasts based on the probability of getting a sale.

Learn more about the Sales Strategy and Training


E. Finance Strategy and Training

accounting and finance training courses for small businessEveryone is in business to ultimately earn revenue and make money and we’ll show you the important information to be aware of, how to get it and how to read it. This starts with the costings and break even analysis of new products, includes sales forecasting but ultimate ends in profit and loss, balance sheet and cash flow reports. You’ll learn about how you can use this information to raise capital or exit the business and understand important metrics that should be viewed and managed very regularly.

Learn more about the Finance Strategy and Training


Professional Small Business Support

What goes into a business planThe Team

Maggie Richardson, has helped over 1000 people go through this process and she has written several books about starting a business in Australia, which is available to order from this website.

Our Academic Board consists of business services professionals like Chartered Accountants, writers, sales coaches and business owners and they have contributed to the small business course with real life scenarios and examples.

Most of our support team have completed the course or operate their own independent businesses. These people are available to help you succeed with your goals, keep you on track to achieve your goals or simply help you navigate around the course and learning management system.

Learn more about our Professional Support

Small Business Mentors

A small business mentor is someone who has been or is currently involved in business and the person you work with and we offer course mentors or professional mentors. Course mentors are available to act as a sounding board, share their own stories as well as use our educator resources to help you complete the course subjects.

Read more about Business Mentors

Share a Cuppa with an Entrepreneur!

Business advice from entrepreneursImagine being able to listen to the business insights on a regular basis with entrepreneurs — all from the comfort of your own home or office!

You can now be privy to invaluable tips and information from proven experts in business — all in an informal and interesting way, just as if you were sharing a cup of coffee with them, via our Business Owner Interviews.

Using the connections and contacts of our academic board we’ve been fortunate enough to speak with business of all shape and size, including:

  • Independent real estate agent
  • Aged Care product importer
  • Juice bar and entertainment retailer
  • Professional service business adviser
  • Internet and email marketer
  • Networking educator
  • Design and Construct roofing builders
  • Gift ware wholesaler/retailer
  • Internet car parking service
  • Promotional products provider
  • Book writer and publisher
  • Professional bookkeeper

Read more about our Entrepreneurs and training style

Free Business Needs Analysis

ASBC Free Needs Analysis for business coach, mentor or adviserWhether you’re brand new to business and starting out at as a contractor or have been in business for several years our academic board members are interested to learn about your problems to see if they can help – or find someone who can.

Business development and personal development go hand in hand because there are challenges at every stage of business through startup, growth and liquidation. The bigger the business the more important it is to understand the challenges and find strategic partner, advisers or mentors who’ve been there before and can help you understand how to manage the change.

Take advantage of our free needs analysis to see how we can help.

Business Owner Interviews

Our casual interview-style presentations will give you insight into how successful business owners and managers do their work. It’s second nature to them and you’ll gain the confidence to be able to do it yourself in your own business. The topics include:

  • Derek Farmer real estate agent smiling portrait in selling your property educational training video

    For our sales training we interview successful real estate agents and understand their methods and techniques

    Permission-based marketing

  • Google Adwords, local search and more
  • Search Engine Optimisation
  • Relationship and referral marketing
  • Business structures including Sole traders, companies, partnerships and trusts
  • How to raise finance for your business
  • Accounting software programs
  • Occupational Health and Safety
  • Using Microsoft Excel efficiently
  • Steps to take to sell your business
  • Using social media to improve your brand
  • How to protect your brand
  • Tools to help you with customer service
  • Tips to help your customers recommend you
  • Using Mobile to increase sales
  • How to motivate your staff members, and much more

You can now learn from a professional in an animated and absorbing way and listen as they are asked questions about the topics they know.


Starting a business in AustraliaStarting a Business in Australia Book

Our book, ‘Starting a Business in Australia’, addresses the multitude of issues that small businesses face; such as choosing the best structure to maximise profitability and minimise tax, and practical, real-world info on financial planning, marketing, business planning and more. Find out more about the book. It would make a great gift idea for a student of business or the entrepreneur of the family!


Small Business Blog

Ask us a question about small business marketing, startup, sales, admin, operations and finance - online training courses and mentoringWe maintain an active small business blog with hints, tips, comments regarding all aspects of small business operations and you are welcome to subscribe to receive these blog posts in your email when they are published. You are welcome to “As Us a Question” regarding your business and it can be answered

  • via a blog post (anonymously if you prefer),
  • privately in consultation with a business consultant or for
  • free by a business mentor.

Read our blog articles and subscribe to remain informed

Create a Business Plan

business-plan-documentA business plan can be a relatively simple spreadsheet or a complete and thorough document that includes:

  • Information about the product / service,
  • Information about your competitors,
  • Your key advantages over competitors,
  • Your marketing message

It contains information about how you are going to manage the business, hire staff, supply of your products/services as well as billing and financial goals. See how we can help with a business plan for you.

Start the small business course anytime and learn at your own page how to identify: Your industry or industries, Who are the players, How does it work, What changes have happened recently, What trends are impacting on your possible product or service, Who are your competitors, Why should I buy from you?
Starts: 05/09/2017 10:00 am
Ends: 05/09/2018
Duration: 8 hours:
Sydney, Melbourne, Brisbane, Adelaide, Perth, NSW, VIC, QLD, SA, WA


Learn when to use Google Adwords, website SEO, blogging, Direct Mail, Letterbox Drop, Telemarketing, Local Newspaper, Radio and Television.
Starts: 05/09/2017 10:00 am
Ends: 05/09/2018
Duration: 8 hours:
Sydney, Melbourne, Brisbane, Adelaide, Perth, NSW, VIC, QLD, SA, WA


Selling is the key to success in every business. Learn how to define the exact product/service that the customer is willing to pay for, How they wish to use your services and be supported and how they want to pay for it. Then systemise your sales process to make it automatic.
Starts: 05/09/2017 10:00 am
Ends: 05/09/2018
Duration: 8 hours:
Sydney, Melbourne, Brisbane, Adelaide, Perth, NSW, VIC, QLD, SA, WA

Enrol for our free Digital Business email course

Learn some business tips and get to know our training style

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The Digital Business Email Course includes information about domain registration, website content and online marketing and Google Analytics. Delivered to your Inbox over 12 days. It includes:

  • 7 Things you need for an effective website - it helps Google too
  • How to build brand awareness for free
  • How to catch people at your website
  • All about social media
  • Domain Name and hosting secrets
  • How to analyse your website stats
  • Whether you should blog or not
  • How to build brand value
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