Who is your customer?

Who is your customer?

This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
Psst.. Xero uses NPS to Succeed. Lessons for all Online Businesses including Startups. How Customer Service Makes a Difference.

Psst.. Xero uses NPS to Succeed. Lessons for all Online Businesses including Startups. How Customer Service Makes a Difference.

As a business owner, you need to deliver great service to your customers. And, you want them to see the effort you put into creating an excellent experience for them. There are MANY different facets and technologies used by a typical small business and Typical...
Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB seems to have a way of upsetting their users and partner regularly and this time it is because of a recent upgrade they made to their MYOB Essentials Software. We heard from a student and a Virtual Assistant and read many bad user reviews online. Virtual...
Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...
Using Excel to understand your business: why data management and analytics features are essential

Using Excel to understand your business: why data management and analytics features are essential

We’ve all heard of Microsoft Excel – king of the spreadsheet world, used by millions of people for day-to-day business operations. A lot of people don’t know just how much power Excel puts in the hands of its users. No matter what industry...
Hacking happens: Prepare for it and protect your Xero data with Google Authenticator or Authy from Twilio

Hacking happens: Prepare for it and protect your Xero data with Google Authenticator or Authy from Twilio

Source: google.com The harsh truth is that most people will get hacked at some point in their lives. Hacking can happen to the biggest and smartest of companies and their strongest security efforts. People are vulnerable to password theft when they: use the same...
How accounting job seekers beat employers ATS’s with their winning resume

How accounting job seekers beat employers ATS’s with their winning resume

So, you think you have perfected your resume? You may have to think again. Your resume might be professional, clear, modern, and well-written, but will it pass the ATS? Many employers and recruitment agencies use Application Tracking System software to help them...
Gig is BIG for jobs and NOT just about AirTasker

Gig is BIG for jobs and NOT just about AirTasker

The way people work is changing rapidly in a shift from the traditional 9-to-5 PAYG “jobs for life” to consultancy and contract gigs. For the last couple of years workforce trends have shown that freelance workers are being given more roles and...
Let’s talk resumes: Bamboo restaurant packed with tech that job applicants must know.

Let’s talk resumes: Bamboo restaurant packed with tech that job applicants must know.

Bamboo Buddha Restaurant and Retreat Behind every small business is what is called a technology stack that makes it operate efficiently. If you’re applying for a job at most restaurants these days, this list is a must have guide! The technology tools I’m...
QuickBooks Online Payroll has the Key to easily setting up and paying your employee awards and wages

QuickBooks Online Payroll has the Key to easily setting up and paying your employee awards and wages

A big challenge for many small businesses is knowing which award to use for new employees. Modern awards are complex, and keeping track of penalty rates and loadings can be a long and drawn-out process. QuickBooks Online Payroll holds the key to simplifying award...
Farmers get FREE Xero, MYOB or QuickBooks accounting training with Federal government subsidy

Farmers get FREE Xero, MYOB or QuickBooks accounting training with Federal government subsidy

The past year has been a tough one for everyone – there’s no doubt about that. The COVID-19 pandemic has affected thousands of industries, and small-scale farmers have been hit with one of the hardest blows. Farmers do a lot of tough labour, and they also...
Project bidding sites: Are you Barking up the wrong tree just to help them grow?

Project bidding sites: Are you Barking up the wrong tree just to help them grow?

A lot of attention is being given to middle man companies that connect customers to contracting services and Bark is a relative newcomer who has a lot of money to spend on advertising to get your business! Many of these sites are well known brands and this type of...
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