This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...
We live in a time where we can buy most things at the click of a button. And now, we can walk away without paying for it all upfront if we don’t want to! AfterPay is the Aussie darling that everyone knows, but there are 7 alternatives and most of them are listed...
So, you think you have perfected your resume? You may have to think again. Your resume might be professional, clear, modern, and well-written, but will it pass the ATS? Many employers and recruitment agencies use Application Tracking System software to help them...
The way people work is changing rapidly in a shift from the traditional 9-to-5 PAYG “jobs for life” to consultancy and contract gigs. For the last couple of years workforce trends have shown that freelance workers are being given more roles and...
Bamboo Buddha Restaurant and Retreat Behind every small business is what is called a technology stack that makes it operate efficiently. If you’re applying for a job at most restaurants these days, this list is a must have guide! The technology tools I’m...
A lot of attention is being given to middle man companies that connect customers to contracting services and Bark is a relative newcomer who has a lot of money to spend on advertising to get your business! Many of these sites are well known brands and this type of...
A lot of people want to own assets that earn them an income. In an ideal world, these assets are long-term, stable, and have the potential to be sold at a higher value. Just like most things can be found online these days, so can these assets. Websites, domain names,...
I went into a JB Hifi shop the other day and explored current specials on Android smartphones. It was good to go into the shop and touch and feel these devices and see some of their features but I was surprised to hear that they had no stock for one particular range...
Learn MYOB AccountRight and Essentials this summer, over the holidays and leapfrog other job seekers in the job hunting process. Take advantage of 40% discount coupon codes to enrol now and then learn at your own pace within 12 months. Topics in the beginners courses...
There are many ways to describe the customers journey but I love the rhythmic nature of this one for holiday and travel marketing. Everyone wants the planner and booker but the dreamers will give your website relevance. I spoke with a digital marketing manager in for...
