Why New Bookkeepers Can’t Grow Their Business

Why New Bookkeepers Can’t Grow Their Business

The huge difference between accounts staff (and technical support staff) and sales staff is fascinating. It’s the classic difference between staff who are technically trained and aim to perform accurate data entry or fix detailed problems versus sales people who...
Cleaning Business Start up Issues

Cleaning Business Start up Issues

I had the pleasure of meeting Michelle and being her first customer for her brand new cleaning business. Michelle was excited and nervous but had the support from someone who was experienced in running a cleaning business with her. Michelle did a fantastic job and...
Will “Peppol Power” Bypass Email to Make Sure Customer’s Receive Invoices Directly Into Their Accounting Software!?

Will “Peppol Power” Bypass Email to Make Sure Customer’s Receive Invoices Directly Into Their Accounting Software!?

Peppol Powers eInvoicing In 2019, the Australian government adopted Peppol, the premium eInvoice sharing framework already used by governments and businesses worldwide. The move is set to transform the exchange of eInvoices and other eProcurement documents, delivering...
The Law Every Business Needs to Know About – How Marketing Missteps Can Lead to Million Dollar Penalties

The Law Every Business Needs to Know About – How Marketing Missteps Can Lead to Million Dollar Penalties

If you want to avoid your business or employer getting slugged millions of dollars in fines and potentially even more costly brand damage through bad publicity, you must understand Australia’s misleading and deceptive conduct laws. Let’s start by looking at an...
Who is your customer?

Who is your customer?

This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
Psst.. Xero uses NPS to Succeed. Lessons for all Online Businesses including Startups. How Customer Service Makes a Difference.

Psst.. Xero uses NPS to Succeed. Lessons for all Online Businesses including Startups. How Customer Service Makes a Difference.

As a business owner, you need to deliver great service to your customers. And, you want them to see the effort you put into creating an excellent experience for them. There are MANY different facets and technologies used by a typical small business and Typical...
Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...
One CRM is Streaks ahead for real estate agents and HR managers even when it’s free

One CRM is Streaks ahead for real estate agents and HR managers even when it’s free

I’ve written about CRM’s for real estate agents in the past because they started popping up several years ago and all of a sudden you just need to inquire about a property for sale and you’d be on the “keep warm” segment of the agents...
Why Value Pricing is Better than an Hourly Bookkeeping Rate

Why Value Pricing is Better than an Hourly Bookkeeping Rate

How Hourly Rate for Bookkeeping Will End Up Paying You Less   It’s important to have an understanding of the general industry rates for bookkeepers as many bookkeepers like working on an hourly rate. This is particularly so for the reconciliation portion of...
Do Customers Really Care About You?

Do Customers Really Care About You?

Age doesn’t have a lot to do with how much customers love you I was speaking the other day with a young guy who left school and would love to start his own business, but he said that clients wouldn’t give him a go because of his age. It made me think about the...

How Do You Make Money on Amazon?

Another way of earning money online With its launch in Australia in late 2017, Amazon has created another opportunity for Australians to earn money online, either by selling goods through Amazon’s “Fulfillment By Amazon (FBA) program” or its Associates Program (which...