This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
As a business owner, you need to deliver great service to your customers. And, you want them to see the effort you put into creating an excellent experience for them. There are MANY different facets and technologies used by a typical small business and Typical...
You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...
I’ve written about CRM’s for real estate agents in the past because they started popping up several years ago and all of a sudden you just need to inquire about a property for sale and you’d be on the “keep warm” segment of the agents...
How Hourly Rate for Bookkeeping Will End Up Paying You Less It’s important to have an understanding of the general industry rates for bookkeepers as many bookkeepers like working on an hourly rate. This is particularly so for the reconciliation portion of...
Age doesn’t have a lot to do with how much customers love you I was speaking the other day with a young guy who left school and would love to start his own business, but he said that clients wouldn’t give him a go because of his age. It made me think about the...
Another way of earning money online With its launch in Australia in late 2017, Amazon has created another opportunity for Australians to earn money online, either by selling goods through Amazon’s “Fulfillment By Amazon (FBA) program” or its Associates Program (which...
The perks of working as a bookkeeper for free Working for free is normally not advisable. This is because sometimes it indicates that you don’t value your services, that you’re overpriced, or that you’re inexperienced. (And if you were a permanent employee on a...
Google can be everyone’s friend; even when it comes to removing asbestos Asbestos and the removal of asbestos is not a subject that gets the heart pumping with excitement — in fact, it usually fills it with dread. When homeowners realise, or even just suspect,...
Is there security in being an employee? The Australian Bureau of Statistics recently announced that the unemployment rate had fallen to 6 percent; news that was probably met with a collective mopping of eyebrows and sighs of relief from the Abbott government which has...
Everyone wants more customers — it’s every business owner’s main focus and it’s something we cover in some detail in the Selling Your Products and Services module of our Small Business Management Course. But at what point are too many sales or customers too much to...
