There are many ways to describe the customers journey but I love the rhythmic nature of this one for holiday and travel marketing. Everyone wants the planner and booker but the dreamers will give your website relevance. I spoke with a digital marketing manager in for...
How to get your business really happening online If you’re going to execute a digital marketing campaign correctly, you first need to create a project plan. But this is much like most things with any degree of complexity. Creating a project plan is basically...
Google can be everyone’s friend; even when it comes to removing asbestos Asbestos and the removal of asbestos is not a subject that gets the heart pumping with excitement — in fact, it usually fills it with dread. When homeowners realise, or even just suspect,...
What do real estate agents need to worry about digital business courses for? We’ve written a lot about bookkeeping and other professional services businesses but we’ve never touched on the topic of real estate agents and after learning more about how they...
Is there security in being an employee? The Australian Bureau of Statistics recently announced that the unemployment rate had fallen to 6 percent; news that was probably met with a collective mopping of eyebrows and sighs of relief from the Abbott government which has...
In a couple of our recent posts, we’ve talked about… well, we’ve talked about my family, largely, but we’ve also talked about things like planning and strategising and setting goals for yourself, as well as having confidence in ourselves. Now I just want to add one...
A little while ago, we published a post about goal setting, where we suggested that you start setting some short-term business goals that will help deliver your long-term business goals. The majority of people are familiar with long-term goal setting; it’s a...
In a previous post we talked about how important it is to plan and keep taking risks in business. A big part of planning is goal setting; in fact, the two are so intimately linked, it’s impossible to really do one without the other. In our Small Business Management...
