Who is your customer?

Who is your customer?

This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
Psst.. Xero uses NPS to Succeed. Lessons for all Online Businesses including Startups. How Customer Service Makes a Difference.

Psst.. Xero uses NPS to Succeed. Lessons for all Online Businesses including Startups. How Customer Service Makes a Difference.

As a business owner, you need to deliver great service to your customers. And, you want them to see the effort you put into creating an excellent experience for them. There are MANY different facets and technologies used by a typical small business and Typical...
Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB seems to have a way of upsetting their users and partner regularly and this time it is because of a recent upgrade they made to their MYOB Essentials Software. We heard from a student and a Virtual Assistant and read many bad user reviews online. Virtual...
Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...
Farmers get FREE Xero, MYOB or QuickBooks accounting training with Federal government subsidy

Farmers get FREE Xero, MYOB or QuickBooks accounting training with Federal government subsidy

The past year has been a tough one for everyone – there’s no doubt about that. The COVID-19 pandemic has affected thousands of industries, and small-scale farmers have been hit with one of the hardest blows. Farmers do a lot of tough labour, and they also...
Xero Quality Accounting Software Waves Goodbye to Australia :-(

Xero Quality Accounting Software Waves Goodbye to Australia :-(

We’ve written a couple times in the past about whether you should use FREE Accounting software and how some FREE or cheap accounting programs offered features which were considered advanced by companies like Xero. Sadly, it has become obvious why you...
Online Business Course better tailored to your skills & training

Online Business Course better tailored to your skills & training

Students are now exploring online businesses as an alternative to finding a job in these uncertain times. Starting an online business enables you to work from home but trying to get a business to use your services is different than applying for a job. The Online...
How employers manage the huge demand from jobseeker applications

How employers manage the huge demand from jobseeker applications

It’s hard enough for employers to filter all the job applications they receive after placing a job ad in normal times but now with so many people looking to change careers it’s even harder! Australia’s Career Academy writes about the importance of...
Xero Professional Advanced Certificate Training Course for Bookkeeping Professionals

Xero Professional Advanced Certificate Training Course for Bookkeeping Professionals

Our customer service team recently spoke with a lady with fantastic work experiences in financial roles. She is 54 and had positions like treasurer for a Not-For-Profit organisation, assistant to an accountant and even managed all accounting aspects of a family...
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