$50 per Bookkeeping Lead vs $5 per Click vs $99 per year

$50 per Bookkeeping Lead vs $5 per Click vs $99 per year

Bark is sending us leads every day about businesses who are looking for a bookkeeper. If we accept one of them we’ll need to pay for it – along with the other bookkeepers who have received that same email. It seems like a reasonable way to get leads but...
Dodgy Dan Hunt and The Career Academy’s Xero Diploma

Dodgy Dan Hunt and The Career Academy’s Xero Diploma

He’s been convicted for misleading advertising in his home country of New Zealand and Daniel Hunt appears to continue his misleading advertising here in Australia – but the Australian education authorities are doing nothing about it! Misleading advertising...
Hairdressing Salon Business – rent a chair (Payroll Course Case Study)

Hairdressing Salon Business – rent a chair (Payroll Course Case Study)

Hairdressing salons are all about people, scheduling and gossip. They are located all over the world and are a fascinating place to watch. I had my hair cut the other day by a recently graduated hair dresser and she did a fantastic job with the cut and the...
Hnry vs Xero? Your own accountant vs a new online one?

Hnry vs Xero? Your own accountant vs a new online one?

What is it about New Zealand and accounting? Xero has been the talk of the town for about a decade when their online only accounting software meant that small business owners could use any device to use their accounting software. In those early days Xero rubbed a lot...
Why New Bookkeepers Can’t Grow Their Business

Why New Bookkeepers Can’t Grow Their Business

The huge difference between accounts staff (and technical support staff) and sales staff is fascinating. It’s the classic difference between staff who are technically trained and aim to perform accurate data entry or fix detailed problems versus sales people who...
Cleaning Business Start up Issues

Cleaning Business Start up Issues

I had the pleasure of meeting Michelle and being her first customer for her brand new cleaning business. Michelle was excited and nervous but had the support from someone who was experienced in running a cleaning business with her. Michelle did a fantastic job and...
Is a Caravan Now a Better Investment Than Overheated Property. Camplify & Airtasker Help You Make Money Online Too

Is a Caravan Now a Better Investment Than Overheated Property. Camplify & Airtasker Help You Make Money Online Too

Stock results from two peer-to-peer marketplaces show the indisputable growth of these platforms, though questions of profit and inherent business model flaws remain. Camplify offers caravan owners an opportunity to rent them out for an attractive return and Airtasker...
The Law Every Business Needs to Know About – How Marketing Missteps Can Lead to Million Dollar Penalties

The Law Every Business Needs to Know About – How Marketing Missteps Can Lead to Million Dollar Penalties

If you want to avoid your business or employer getting slugged millions of dollars in fines and potentially even more costly brand damage through bad publicity, you must understand Australia’s misleading and deceptive conduct laws. Let’s start by looking at an...
Who is your customer?

Who is your customer?

This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB seems to have a way of upsetting their users and partner regularly and this time it is because of a recent upgrade they made to their MYOB Essentials Software. We heard from a student and a Virtual Assistant and read many bad user reviews online. Virtual...
Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...