Who is your customer?

Who is your customer?

This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB seems to have a way of upsetting their users and partner regularly and this time it is because of a recent upgrade they made to their MYOB Essentials Software. We heard from a student and a Virtual Assistant and read many bad user reviews online. Virtual...
Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...
Hacking happens: Prepare for it and protect your Xero data with Google Authenticator or Authy from Twilio

Hacking happens: Prepare for it and protect your Xero data with Google Authenticator or Authy from Twilio

Source: google.com The harsh truth is that most people will get hacked at some point in their lives. Hacking can happen to the biggest and smartest of companies and their strongest security efforts. People are vulnerable to password theft when they: use the same...
Gig is BIG for jobs and NOT just about AirTasker

Gig is BIG for jobs and NOT just about AirTasker

The way people work is changing rapidly in a shift from the traditional 9-to-5 PAYG “jobs for life” to consultancy and contract gigs. For the last couple of years workforce trends have shown that freelance workers are being given more roles and...
Let’s talk resumes: Bamboo restaurant packed with tech that job applicants must know.

Let’s talk resumes: Bamboo restaurant packed with tech that job applicants must know.

Bamboo Buddha Restaurant and Retreat Behind every small business is what is called a technology stack that makes it operate efficiently. If you’re applying for a job at most restaurants these days, this list is a must have guide! The technology tools I’m...
Farmers get FREE Xero, MYOB or QuickBooks accounting training with Federal government subsidy

Farmers get FREE Xero, MYOB or QuickBooks accounting training with Federal government subsidy

The past year has been a tough one for everyone – there’s no doubt about that. The COVID-19 pandemic has affected thousands of industries, and small-scale farmers have been hit with one of the hardest blows. Farmers do a lot of tough labour, and they also...
Online Business Course better tailored to your skills & training

Online Business Course better tailored to your skills & training

Students are now exploring online businesses as an alternative to finding a job in these uncertain times. Starting an online business enables you to work from home but trying to get a business to use your services is different than applying for a job. The Online...
Xero Professional Advanced Certificate Training Course for Bookkeeping Professionals

Xero Professional Advanced Certificate Training Course for Bookkeeping Professionals

Our customer service team recently spoke with a lady with fantastic work experiences in financial roles. She is 54 and had positions like treasurer for a Not-For-Profit organisation, assistant to an accountant and even managed all accounting aspects of a family...
Using Xero but not securing your debts? Unsecured creditor?

Using Xero but not securing your debts? Unsecured creditor?

Credit Management and Payment Terms is better with Xero Ever since Xero emerged and handed control to businesses for accounting in the now (not just the cloud) businesses have been able to quote and invoice while at their customers site. Using Paypal has also enabled...
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