Who is your customer?

Who is your customer?

This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
Hourly Rates vs PBRs

Hourly Rates vs PBRs

Most Clients Don’t Like Paying an Hourly Rate … Unless It’s a Low One Settling on a pricing structure for your new business is something many new independent contractors agonise over, particularly those in the professional services space. As a...
Why Value Pricing is Better than an Hourly Bookkeeping Rate

Why Value Pricing is Better than an Hourly Bookkeeping Rate

How Hourly Rate for Bookkeeping Will End Up Paying You Less   It’s important to have an understanding of the general industry rates for bookkeepers as many bookkeepers like working on an hourly rate. This is particularly so for the reconciliation portion of...