This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
As a business owner, you need to deliver great service to your customers. And, you want them to see the effort you put into creating an excellent experience for them. There are MANY different facets and technologies used by a typical small business and Typical...
You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...
Simply communicating with your customers to manage expectations can help you beat the competition. It’s maybe the last thing you think about when you’re starting a business, but as a newbie, it’s good customer service that will give you an edge over the...
Good customer service = sales We all know good customer service when we see it, and we all know bad customer service when we see it; but what exactly makes good customer service? We’re going to compare two local coffee shops in Manly, Sydney to highlight the...
