Xero and MYOB have been targeting small business owners who use spreadsheets like Microsoft Excel to do their accounting with features like invoicing, BAS reporting and bank reconciliations using bank feeds. These accounting software companies integrate with PayPal as...
There are many ways to describe the customers journey but I love the rhythmic nature of this one for holiday and travel marketing. Everyone wants the planner and booker but the dreamers will give your website relevance. I spoke with a digital marketing manager in for...
A KEY COMPONENT of a digital marketing project plan is communication. And not just with your customers, which is the goal of your digital marketing campaign, but with internal stakeholders; your staff, contractors and business partners. Communication fixes problems...
I always find it interesting when an accounting software company touts the fact that their clients can get paid faster using their software. The fact is that any cloud-based accounting software makes it easier to interact with other cloud services like PayPal. Now...
Credit Management and Payment Terms is better with Xero Ever since Xero emerged and handed control to businesses for accounting in the now (not just the cloud) businesses have been able to quote and invoice while at their customers site. Using Paypal has also enabled...
Hiring staff is something you’ll do as a business owner or manager at some stage in operating the business. In medium sized businesses the hiring and firing is performed by a dedicated HR Manager or Human Resources staff members and the process is exhausting and...
Could You Be — Or Do You Need — A Finance Manager? Finance managers are responsible for the financial health of a business. They product financial reports, look at investment data and direct investment activities, make sure financial transactions are legal, and look...
Alternative Funding Routes for Innovative Australian Businesses We spoke about the measures the Government has taken to encourage Australian entrepreneurs to start innovative businesses in Australia, by making it easier to obtain funding, through a number of tax...
How Australia is Trying to Gain Innovation Glory In Australia, we currently have tax incentives for early stage investors. When he was still treasurer, Scott Morrison announced $1.1 billion in tax incentives to encourage early-stage investment in Australian startups....
Why do Aussies work without pay? Starting a new business is really hard work. In the early days it’s not uncommon to work long hours while you’re establishing yourself, and even once you are established, there are still those occasions where you’ll have to put in...
How Do You Protect Your Business’ Intellectual Property? We’ve spoken before about trademarks and registrations and it’s worth reiterating that there is not a single business operating in Australia, or throughout the world, that doesn’t have some...
When to Use Newspapers for Advertising Newspapers might seem old school, but a lot of your customers might be old school too. As part of our Small Business Management Course we have a Business Planning and Introduction to Small Business Marketing Course where you can...
Find a BAS Agent or Bookkeeper Up to Speed with Technology Now that cloud accounting systems like MYOB and Xero have made it possible to complete bookkeeping tasks remotely, a lot of people have been able to moonlight as bookkeepers and create a side hustle that...
There are Bookkeepers In Need of Your Expertise! We’ve looked before at whether you should use free accounting software — and what the “free” in free accounting software really means. Indeed, we talked about two 100 percent, forever free cloud...
Looking to take your business overseas? A trademark is a recognizable sign, design or expression that identifies a product or service of a particular business or individual. It may include a name, word, phrase, logo, symbol, design, image, or combination of these...
