Introduction: Michael Locke – Marketing and Communications

Michael is a marketing veteran with over 20 years experience in most aspects of marketing and a stand out achievement was heading the marketing for Dyson vacuum cleaners to increase their market share in Australia from 4% to over 40%.

In this video we introduce him and learn a bit about what he has done PLUS learn about some marketing fundamentals, including the 4P’s:  Price, Promotion, Placement and Product Development.

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